Features:

• Ships with OS X 10.8 Mountain Lion
• 2560 x 1600 13.3-inch at 227 PPI
• 128GB SSD
• 2.5GHz Intel Core i5 Processor
• MSRP: $1,499

Pros:

• Portability combined with high-quality display
• Super speedy sleep and resume
• Good battery life

Cons:

• Just two USB ports
• Non-upgradeable RAM

If I could only have one MacBook (which is usually the case for your average laptop-buyer), this is the one I’d pick without hesitation. Fewer issues than its 15-inch cousin, which pioneered the Retina line, combined with a much lighter design with a smaller desktop footprint for a display that can still give you crazy amounts of screen real estate all add up to a surefire winner.

The Most Flexible Mac

I’ve owned a lot of Macs. To find myself so ready to claim any single one a clear “winner” seems crazy, but the 13-inch MacBook Pro with Retina Display is it. The smaller Retina notebook has proven itself through trial by fire and continues to be the Mac I pick for nearly every situation.

For example it’s my constant companion at every travel event I ever go to. The 15-inch is just a hair too heavy and unwieldy, but the 13-inch Retina hits the sweet spot. It slides easily into any bag, takes up an amount of desk space that’s better for your peripherals and for those seated around you, and yet can stil provide you with one of the best screens in the business.

True Retina-quality graphics isn’t the reason to own this notebook. Apple’s “Best for Retina display” radial button in the Displays settings menu is something you can go ahead and forget about right now; instead, select “scaled” and crank that sucker up to the “More Space” maximum. But if that’s not enough, go grab DisplayMode from the Mac App Store and enjoy up to 2560 x 1280 resolution, which is beyond that supported by Apple’s official settings. My eyes suffer after 2048 x 1280, so that’s where I keep it, but even there you get so much screen real estate it feels positively sinful. If you’re used to a Cinema display or two at home, there’s nothing else that compares.

The hardware is up to Apple expectations, and while I’ve experienced case creak on the 15-inch version (a widely reported issue), I’ve never had a problem with the 13 inch’s fit and finish. It feels as sturdy as a laptop can (with the possible exception of Google’s leaden Chromebook Pixel) and it withstands rough treatment with gusto, as a busy blogger can attest.

In terms of Geekbench, the base Core i5 13-inch, which is the version I’m reviewing here, consistently scores between 6,000 and 7,000. That’s not a chart-topping number, but the machine hardly stutters, even under fairly demanding conditions. I thought I’d miss the dedicated graphics card or upgraded RAM from my 15-inch model, but I don’t, at least not for anything short of using Final Cut Pro X.

Another nice win for the 13-inch is battery life. The Pro can stretch itself to around seven and a half hours if I need it to, but even with my incredibly sloppy, multi-app setup with tons of things going on in the background and about a thousand Chrome tabs open, it seems to average around five.

Who is it for?

Designers

Yes. The one complaint that designers might have with the Retina MacBook Pro is that its screen is still glossy and that the color rendering and contrast are a little exaggerated to make photos pop. But if you need a device for running Photoshop or Illustrator, the Retina scratches that itch, even with the minimum specs at the $1,499 level.

Plus, you can always power up to three external displays via Thunderbolt and HDMI out, but I’d only recommend doing this if you’re very cold and also enjoy the sound of a fan operating at maximum power. Still, in a pinch the Retina Pro becomes a solid companion for a 27-inch Cinema Display, giving designers even more flexibility.

Founders

Yes. John pointed out that entrepreneurs love MacBook Airs in his review of the Dell XPS Developer’s Edition, but that’s actually outmoded. If you’re a modern entrepreneur, and keeping a close watch on your company’s design and suitability for the future of HiDPI devices and displays, you’ll want the 13-inch Retina. It’s still light enough to carry with you everywhere, plus you can pile on the open applications thanks to the screen real estate benefits I mentioned above.

The 13-inch Retina is pretty much exactly like the successful entrepreneur: flexible where it needs to be, rigid when it doesn’t; equally comfortable doing their thing in the boardroom or working out of the small local coffee shop; equipped with enough endurance to keep producing through the day.

Programmers

Yes. Programmers love Macs, and this is a Mac that’s easy to fall in love with. You want to run Xcode next to the iOS Simulator and still have room to keep a team chat window open? You can do that with the 13-inch Retina Pro, so long as you’re okay with squinting. You can build websites and watch them output and tweak on the fly without squishing anything inordinately. If there’s a development flaw on the Pro, it’s not an apparent one.

Bottom Line

MG said this laptop was near perfect back when he reviewed it at launch, and it’s pretty hard to disagree. There are support threads filled with growing pains and other issues experienced by the inaugural 15-inch Retina Pro, but Apple seems to have worked out any kinks with this one, and the added portability is a big benefit besides. It’s still a pricey beast, but the use value to cost ratio is through the roof regardless.

Gaming has evolved from single-player to head-to-head to massively multiplayer, but it’s also retreated from public arcades to isolated homes. Today’s launch of the Xbox One makes the whole console experience social, not just the gaming itself. You’ll still be battling other humans, but how you communicate with them and choose what to play is about to change.

Think back 20 years ago, before home gaming devices became the powerhouses they are today. You’d go to an arcade, and the way you’d discover what was fun and popular was looking for which game cabinet drew the rowdiest crowds. I remember discovering Street Fighter 2 in a hotel arcade while on vacation. I couldn’t even see the machine, as it was surrounded by older boys swearing like sailors at every Haduken and thousand-hand-slap.

I knew I wanted to play that game. And when I finally got my turn to get beaten mercilessly as the mob swelled around me, it didn’t feel like I was doing anything nerdy. I was partaking in a new culture, a new community.

That’s the promise of the new Xbox One’s trending section. It surfaces games, apps, video on demand, and other media popular with your friends and the whole Xbox user base. Gamers won’t have to go searching for reviews to see what’s the hot new first-person shooter. The wisdom of the crowd will clue you into what game has captured the zeitgeist, even if you’re playing alone in your basement. Microsoft also hopes to turn word-of-mouth recommendations into an algorithm that shows you what to play next. Because the suggestions come from friends, you might trust them enough to buy a new sports game like NBA Live ’14, listen to a classic album, watch Firefly, or try out a fresh app like Hulu.

Microsoft is also bringing these custom recommendations somewhere that was never really social: television. Live TV can be piped into your living room through the Xbox One; its TV guide features a trending section too. While we’ve gotten used to intelligent suggestions for video-on-demand thanks to data crunchers like Netflix, Xbox one could show you what sports match or awards show your friends and the whole world are watching right now.

Microsoft will have to figure out who your real friends are, possibly through social network integrations, and how to use other factors like geography to massage the trending picks. There will also be privacy design challenges to face, as not everyone wants to share what they do with their controller. But if Xbox One Trending succeeds, it could make games and television viral in a whole new way.

Snap back to the arcade, and 10-year old me is learning all the naughty four-letter words. Each time someone sees their health bar go red, they let out a stream of angry obscenities while onlookers let loose cuss-modified cheers for the victor. But it wasn’t just the sounds. You can hear kids swear at each other all day on Xbox 360 Live. It was the look of anguish in a defeated combatant’s face, the relieved body language of the winner whose reward was one more game and “a new challenger!”

Xbox One’s new Skype group video chat feature means you can play face to face with friends around the world. It’s infinitely more vivid than the audio and text chat capabilities of the Xbox 360. Smile at each other after a successful dungeon raid, or dance around as you brag about your touchdown in Madden. Skype for Xbox goes beyond games so you can watch TV, use apps, and more while having a conversation. Social doesn’t even need to be banished to a second screen. Xbox One “Snap Mode” lets you use voice commands to open video chat in a slide-out, overlaid window on the edge of your TV.

Skype for Xbox takes video chat and puts it in your comfiest chair. Rather than hunching over your laptop, leaning back on your couch could inspire long conversations over your console. You might – *gasp* – even pause your game to chat full screen with your little brother back home. Or it could usher in a new era of simultaneously consumed content, where you having distributed viewing parties for sports and movies rather than cramming your friends in the same room.

Xbox One also comes equipped with automatic, background matchmaking that lets you watch TV or play another game while you wait for a new opponent with a gaming DVR so you can record and share videos of your greatest triumphs or most gruesome game-overs. More people posting those videos to Facebook and Twitter could push serious console gaming ever further into the mainstream.

Of course, some gamers might not want social invading their safe space. Some may use it as a safe space to turn off their good graces, be a bit more primal, and just relax. Pings from friends wanting to Skype chat might be an interruption. Fighting alongside or against other people is all the social interaction they want. But the occasional eye-to-eye encounter could make gaming more fulfilling. If you’ve ever stayed up late playing only to feel a bit empty afterwards, you see the hole a more social Xbox could fill.

Gaming has become a bigger industry than movies. Mobile phones and social networks are bringing games to a wider audience than ever. Yet there’s still a stigma that it’s the realm of unwashed shut-ins and anti-social misfits. The Xbox One and the next generation of social consoles could change that, so even if you play games alone, you’re not a loner anymore.

A unique combination of factors is having a profound effect on the “link graph” being created today, with many implications for those of us in the content publicity/link building field. First and foremost among these factors is the “device effect.” The device effect means...

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Microsoft announced the launch of The Bing Ads Traffic Quality Resource Center today, a website designed to give advertisers and publishers visibility into the traffic quality protection systems of the Yahoo! Bing Network. The site includes sections that cover terminology, network protection...

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“It’s absurd for Congress to vilify businesses like Apple for wanting to minimize their tax code just like every other American rightly does,” tweeted uber-Libertarian Senator Rand Paul, lashing out at his Senate colleagues for ‘dragging’ Apple CEO Tim Cook in to defend his company’s tax policies.

On the eve of Cook’s much-hyped testimony, a Senate investigation released a scathing report, accusing Apple of cooking the books and engaging in shady tax-dodging practices, to avoid repatriating $102 billion in offshore cash to avoid a 35 percent U.S. tax rate.

“Instead of doing the right thing we drag businessmen and women in here to berate them for trying to maximize their profits for shareholders,” Rand continued in another tweet.

“The ability to pay taxes of less than 2 percent on all of Apple’s offshore income gives the company a powerful financial incentive to engage in convoluted tax planning to avoid paying U.S. taxes,” notes the report from Senators Carl Levin and John McCain of the Permanent Subcommittee on Investigations (for a more detailed explanation for how Apple dodges billions in taxes, see our previous post)

Paul was rightly furious for the tone of the accusations, which blamed Apple for skirting its obligation to the U.S. government. “This is a vendetta against American companies for trying to maximize profit,” he said. ”I want to see one company come before here and tell us that they’re goal is different from Apple’s, that their goal is to maximize their tax burden.”

Noting that thousands (if not millions) of U.S. citizens hold Apple stock directly or through pensions, Paul argued, “When we want to punish Mr. Apple. who are we punishing, we’re punishing ourselves.” Indeed, Apple would be hosing the everyday shareholders if it didn’t maximize its profit through some very convoluted offshore tax strategies.

However, Paul’s transparent theatrics fell short on his solutions, which included a passing mention to a “repatriation holiday.” Back in 2004, the U.S. government gave a juicy tax repatriation holiday to incentivize bringing foreign holdings back to the homeland. Yet, according to the nonpartisan Congressional Research Service, that money didn’t go into research and development. Indeed, many of the companies cut jobs, instead funneling their new domestic coffers into providing dividends to its shareholders.

Now, Paul and others could argue that lower taxes, overall, would stimulate investment in innovation, but he shouldn’t be so glib to the very real implications to a tax repatriation holiday.

The actual testimony has been far more diplomatic than the report, which lavished Apple with kudos. “I. Love. Apple…I harassed my husband until he converted to a MacBook,” gushed Senator Claire McCaskill.

Former presidential candidate and Senator John McCain, for his part, joked, “What I really wanted to ask was why the hell I have to keep updating the apps on my phone.”

Cook, himself, briefly lobbied for two solutions: a simpler, reduced U.S. tax code and a “single digit” repatriation tax. While such a tax solution is up for debate, the most compelling statement was made by Senator Rob Portman to Tim Cook, “you don’t need more tax lawyers, you need more innovators.”

The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won't be able to add to the strong foundation of your future fundraising efforts. While they’re reliable for contributing large sums of money to help you reach your yearly goal, they are high risk, high reward from an investment of time and resources perspective.

The question to ask yourself, your team, and those at the top of your organization is, “Do we have the base (occasional donors), and more importantly, the reliable core (recurring donors) in our fundraising pyramid to sustain our nonprofit for long-term growth?” More specifically, the question to ask in terms of your current strategy is, “Are we marketing to and nurturing these individuals to eventually move them up the pyramid and become major donors?”

If the answer to both of these questions is no, then your organization needs to do some soul searching, and you need to adjust your current strategy so the answers are unanimously yes. But, have no fear! Here are a few suggestions for how you can shift your focus and turn those shameful "no's" into loud, confident "yeses."

How to Shift Your Nonprofit's Fundraising Focus

Strengthen and grow your core. 

No, I’m not talking about doing more crunches at the gym. I’m talking about the core of your fundraising pyramid -- recurring and annual donors -- consisting mostly of the Millennial (20-35) and Gen-X (36-50) generations. This is the most important part of your fundraising pyramid to focus on to guarantee sustainability for your organization in the long run. These recurring donors are providing the most consistency and security for your nonprofit. They are giving often and in larger amounts than the bottom of the pyramid, your base, or occasional donors. Your core is showing commitment to your organization, and as they get older, their wealth will grow along with their donation amounts.

"How do I do this?" you ask? In the same way you’re cultivating and nurturing your major donors. I’m not saying to take every recurring donor out to dinner every month or write 1,000 handwritten thank-you letters. But there are ways to engage this audience effectively in the one-to-many fashion. The key is to be personal and creative, and here are some ideas to get you started ...

Start a tiered incentives program for your core.

Based on how much they pledge each month or year, these incentives are a way to say thank you to your core constituents. They can be anything from a direct thank you on Facebook or Twitter, to free tickets to your annual gala, to a trip to a project site in the field. Giving them something they can boast about is even better, because their friends and family will want to get involved as well, growing your network through theirs.

Communicate and share impact on a consistent basis.

The number one thing donors say nonprofits do poorly is to show and communicate the impact of their donations. By sharing exactly where the money they are giving is going, you’re able to engage your donors consistently over their lifetime. Keep them updated on your fundraising initiatives and share pictures of projects in progress or recent endurance event results. Send them an email with this information that corresponds to when they make their recurring donation (monthly, quarterly, yearly). This can easily be done with any email service provider, a well managed donor list, and some writing skills.

Ask them for something other than money.

That’s right! Ask your donors for something else besides another donation. While a majority of these individuals don’t have that much time to physically volunteer, they could have professional skills, whether its public relations, accounting, or design, that your organization could use for upcoming marketing and fundraising campaigns. Who wouldn’t want to do what they do best for a good cause? Its great for a young professional’s resume, and it’s great for your nonprofit.

Don't focus on the dollar. 

Simon Joyaux said it perfectly: "The fundraising pyramid focuses on the rich. The pyramid devalues people. Ascending the pyramid forces fundraising into a particularly narrow focus, big bucks -- and only the rich have those big bucks."

How about this wild idea? Invert the fundraising pyramid. This shifts the focus to your "base" and "core." Now you’re forced to focus your marketing and development on engaging, inspiring and cultivating these NEW relationships with MORE people. They will naturally move down the inverted pyramid, and over their lifetime, become those major, rich donors that you know so well. If you focus on building the relationships with these individuals, sharing stories they can relate to and providing information they are looking for, you will be indirectly affecting the dollar.

Treat all donors equally.

If your marketing and communications are the same for your major donors as they are for your core and base (i.e. personal, appreciative, direct, and informative), the connection with them will be much stronger. Using inbound marketing tools like email, your website, and social media makes it easier to manage and execute these tactics to larger groups of donors, while still keeping it personal.

Try this: Take the last thank-you letter you sent to a major donor, and read it as if you were sending it to everyone but your major donors. Does it still work for the intended audience? Sure, you’ll have to personalize the donor's name and take out that inside joke, but 9 times out of 10, it works. Now add a line or two about how these individuals are the core of your organization, include an update on an initiative they are contributing to, and send it out. Do the same for new and one-time donors. Make them feel special, like you can’t do it without them. Doing so on a consistent basis will help maintain these relationships for the long term and keep your donor retention high.

Offer more ways to give. 

Yes, your major donors are much more comfortable writing your organization a check, but Millennials and Gen-X’s are not. They want a simple, fast, virtual way to contribute to your organization. Whether it's adding a 'Donate Now' button to your website or offering peer-to-peer fundraising for your events, your core and base want options. If you have different ways for your constituents to give, but you aren’t seeing results from specific channels, make sure you’re clear in your marketing that there are various ways to give. Put the top two options you prefer your core and base to give in your email signatures and on your homepage, linking to a page with all the other options. Don’t make it hard for those who want to give to do so.

Marry “Mary Marketer” and “Debbie Development.”

If your marketing and development teams aren't sitting near each other (if not, side-by-side) and speaking on a consistent basis, they should be. Marketing and development are dependent on one another; Development needs Marketing to drive new prospective donors and volunteers, while Marketing needs Development to keep those constituents engaged so they donate over and over again to fund the organization. More importantly, bringing these departments together will be essential to keeping your strategy consistent for all parts of your fundraising pyramid. Marketing will be able to focus on growing the base and core, while Development will be able to focus on keeping them engaged, as well as nurturing them into major donors over time. Eliminating any silos between these departments will be the key to making these changes efficient and effective, and allow for avenues of constant, open feedback.

Extending the life of an organization and spreading awareness of the mission is an important goal of every organization. So why invest a majority of your time and resources on the smallest group of people with the smallest potential of growth? Invest in the future of your organization by investing in those individuals who will get you there.

How does your organization allocate time and resources to your fundraising pyramid?

While we don’t have all of the details on the new Xbox Live features announced at today’s Xbox One launch, it’s clear that Microsoft is going all-in when it comes to social and multiplayer gaming. First, they are upping the number of dedicated servers for online play from 15,000 to 300,000 and nearly all of your content and game data will be store in the cloud.

The service will also allow you to take in-game video and photos and share them over social media services. This is similar to Sony’s PS4 solution and is definitely a method allow users to create valuable and viral homemade content while still maintaining control of distribution. As games become more social and more cinematic, this will be an important differentiator and is essentially free advertising for game makers.

Finally, the new service adds asynchronous matchmaking, which means you can be searching for potential teammates (or enemies) while watching TV or playing another game. This increases the stickiness of multiplayer titles by nudging you back into the game when a worth opponent appears. Microsoft has also added “bigger matches with more players” and, most important, “living and persistent worlds.” This sounds to me like a direct attack on MMORPGs like World Of Warcraft and could make the Xbox a formidable force in the popular professional gaming subculture, a niche no console maker has yet cracked.

We should see further information about the Xbox One at E3 this summer.

The Xbox One was just unveiled at Microsoft’s Redmond campus and, true to multiple reports that circulated before the official reveal, the new console will indeed come with a Kinect.

And what a Kinect it is! The rumors of a vastly improved Kinect sensor array were right on the money — this next-generation model is capable of tracking motions as minute as wrist rotations, and Microsoft’s Marc Whitten said the new Kinect would even be able to read users’ heartbeats when they’re exercising or when players shift their weight. The new Kinect’s main camera is capable of recording 1080P RGB video at 30 frames per second (for a bit of perspective, the original model could only capture VGA video). Perhaps most importantly, the Xbox One will be capable of chewing on all the data the newfangled Kinect (no one has dropped an official name for the thing yet) captures at a rate of about 2GB of per second, which is probably partially why the onstage demos looked so brisk.

We got a brief glimpse of the new Kinect in action when Microsoft SVP Yusuf Mehdi called out commands and used minute hand gestures to manipulate content on the Xbox One — commands like “Xbox on” and “go to video” allow for near-instantaneous switching between running applications, and the Kinect is apparently also able to differentiate between users based on their voices.

In short, it’s a massive, massive upgrade compared to the venerable original model, which often exhibited issues with basic limb and motion tracking. Granted, demos we saw today were carefully staged, but the Kinect reacted to Mehdi’s commands and inputs without a hint of technical hesitation — if the new Kinect works in the living room as well as it did onstage, Microsoft may really have something here. And frankly, that’s saying something considering Microsoft managed to move 10 million of the original camera/sensor arrays between November 2010 and March 2011.

Now leading the pack in gaming consoles, Microsoft’s future growth lies outside the gaming sphere. We’ll surely see tons of games at E3 in a few weeks, but at the big reveal of the Xbox One, the company chose to focus on non-gaming features, such as media streaming and Skype conversations.

But what makes streaming and entertainment a true upgrade on the Xbox One, which already has access to almost all streaming platforms? Instant Switching. It allows you to switch between inputs, games, menus, internet explorer, and almost anything else almost instantly. And what’s more, it lets you layer the power of Microsoft partnerships and information across live TV.

The Xbox responds to the voice; saying “Xbox On” turns on the console to the homescreen. The UI is familiar, and lets you see what you were doing last, along with trending content from friends, and other panels like games, tv, etc. But then you say “Xbox watch TV”, and live TV pops on. “Xbox show Guide”, and the guide pops up letting you see what’s available on Live TV. “Xbox watch ESPN”, and bloop, ESPN is on. Instant Switching at its best.

And here’s where it gets interesting:

“Xbox show Fantasy,” and instantly, along the right side of the screen showing a Knicks vs Celtics game you’ll see a run-down on your fantasy league, letting you access further information and even make alterations in real-time, right alongside the game itself.

The company also announced a new partnership with NFL which will offer exclusive content and access to Fantasy leagues in Snapmode in real-time.

This is thanks to a feature called Snapmode, which will offer new interactive experiences for Live TV. This includes social, applications, and more.

Because Xbox is now tapping into your live TV, it offers a more targeted and complete entertainment UI, with favorites showing all of your favorite content in a single destination.

And it’s all powered by your voice, should you like. What’s that? Is that the voice of Microsoft telling the hundreds of thousands of Xbox 360 owners out there, who proudly revel in their ownership of what’s considered the most popular gaming console out there, that they should maybe think about upgrading?

Of course, Microsoft wouldn’t upgrade software without hardware (which you can read more about here), and that includes the addition of a Blu-ray player.

Alongside announcing the Xbox One, Microsoft also announced a partnership with 343 Industries and Steven Spielberg to develop a live action TV show about Halo. They didn’t go into much detail, but how much you want to bet there’s some awesome Snapmode features and Xbox SmartGlass features?

Microsoft’s Don Mattrick pulled back the curtain on the Xbox One at a live event at the company’s Redmond campus, and it wasn’t long at all before the talk turned to software. One application in particular has been the subject of speculation for months, and SVP Yusuf Mehdi confirmed that Skype (which, if you recall, Microsoft acquired for $8.5 billion nearly two years ago) is part of the Xbox One experience.

As you might imagine, the Xbox One Skype application allows users to participate in group video chats with their fellow users using the Kinect camera — so there are opportunities for a natural type of ongoing conversation, one that won’t require you to chat for 30 minutes and then disconnect. This could be an “always on” situation.

You can answer a call by saying “Xbox, answer call” and then the video screen slides in from the right. Since the Xbox One aims to be your all-in-one “Home Entertainment System,” Skype is going to play a huge role in the overall experience. The demonstration showed a group Skype conversation happening while watching a video, with video quieting down a bit once the call is connected.

Microsoft has always talked about being the hub of the living room, and it seems like the newly announced Xbox One is the device that brings its vision to reality. The game-changer with this Skype integration is that you can watch a television show or play a game while carrying on a conversation. This has been attempted, mostly as a “second screen experience,” but to make this a seamless reality is a huge step forward for Microsoft. Until now, you were constrained to the functionality of a particular game supporting voice chat, but this gives you a more personal experience no matter what you’re doing on your Xbox.

Microsoft has revealed its new Xbox, the successor to the Xbox 360. It’s a next-generation console, with plenty of power under the hood, but it’s also clearly about consolidating your digital entertainment and operate as much more of a lifestyle device.

“Where all of your entertainment comes alive in one place,” is how Microsoft’s Don Mattrick put it on stage during his introduction. The entire event was prefaced with a description of the various types of non-game media that’s becoming popular with online streaming set-top boxes and mobile devices. “To continue to lead, we must provide compelling answers to new questions,” Mattrick said.

“Design and build an all-in-one system to light up a new generation of games, TV and entertainment,” in a way that’s “simple, instant and complete” is how he characterized the mission for the new device.

Voice Control

Kinect is part of the package, and it’s a voice controlled experience from power on throughout the entire process. Your voice cues the Xbox to your user profile and sets up all your custom options. Then, you can dictate activities to Xbox One, sort of like how many imagined Apple would do their own Apple TV with Siri.

Changing between activities is as easy as telling the Xbox One exactly what you want it to be doing. It’s remarkably quick, quicker even than the process of changing channels on my at-home cable box hardware. But voice control isn’t the only trick, there’s also gesture recognition tech for controlling the system with your hands.

Snap Mode

There’s a “Snap Mode” feature, too, which looks like the Microsoft Windows 8 experience, in that it allows you to run two activities simultaneously. So you can watch a movie and then also browse the Internet at the same time, for example, to look up elements of that film. You can even use Skype, newly introduced to Xbox with the Xbox One, and have that running in Snap Mode too.

The Snap Mode feature does something that has until now mostly been reserved for computers and for mobile and tablet devices: provides a second-screen experience that runs right alongside things like live TV. Adding basically a HUD layer to live TV might be the Xbox One’s biggest appeal for content providers who are looking for additional ways to engage audiences losing interest in traditional ads.

Tech Details

The Xbox One has 8GB of RAM, along with a Blu-ray drive, as well as a native 64-bit architecture, a 500GB onboard hard drive, HDMI in and out (including passthrough capabilities for use with your existing home theatre setup), 802.11n Wi-Fi as well as an 8-core CPU and USB 3.0 connectivity. That’s mostly in line with what we’ve heard from previous rumors, but it’s still quite impressive.

The big advantage of the Xbox One is its architecture, however, according to Microsoft’s Marc Whitten. He said essentially it’s like they’ve combined three operating systems in one to deliver the seamless transition between games, applications, and live entertainment. The Xbox architecture combines with Windows, via a third OS that handles fast switching between multi-tasking apps.

Kinect And Controller

The Kinect has been updated to capture 1080p video, as well as detect many more points on the body for more accurate recognition. It’s also better at recognizing voice input and gestures, and it can even read your heartbeat while you’re excercising.

Overall it seems like Microsoft has put a lot of effort into developing the new Kinect, in order to smooth out any rough edges that the launch device had in terms of working as naturally as possible.

The new controller looks like the one you know an dlove but has an integrated battery compartment (more like the PS Dual-Shock in terms of creating a slim profile on the back), as well as Wi-Fi Direct and a high precision D-Pad. The new trigger design is supposed to be much more powerful as well.

DVR, Cloud Game Saves And Library

New cloud-based features require that the Xbox One’s Live service has 15,000 servers backing it up, and offers a number of features like back up of your media content, games and game saves to the cloud for easy portability. There’s also a DVR function to record game play, and also share save states.

This is likely why the Xbox was said to require a constant Internet connection; it sounds like a lot of the functionality is based in the cloud. Microsoft has said that it doesn’t require the console to be “always on,” specifying that it will be designed to allow you to continue to watch Blu-rays, live TV and even play games should your connection drop.

The One To Watch

When Sony unveiled their PlayStation 4, one of my complaints was that it focused too much on games and not enough on becoming more than just a console. Microsoft has taken the exact opposite approach, fielding a device that seems like it would be equally at home in either a hardcore gamer’s, or a non-player’s living room. That should help them deal with a changing gaming industry.

The Xbox One is launching globally “later this year,” but Microsoft didn’t get any more specific or provide an idea of price.

Microsoft is about to unveil the next Xbox home gaming console, and they’re broadcasting the entire event live for all to watch. There will be thrills! Spills! Chills! And maybe some actual hardware, unlike at Sony’s PlayStation 4 reveal. Check it out above, or if you’re in an environment where you can’t listen in, or just prefer glorious words written by Greg Kumparak over these newfangled moving pictures, check out our live blog.

The recently released TPB AFK: The Pirate Bay – Away from Keyboad, a documentary that sympathizes with the founders of the infamous file sharing website The Pirate Bay, has become the target of fraudulent link takedown requests from major Hollywood Studios, including Viacom, Paramount, Fox...

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Virtual private networking is a great way to accomplish a number of things, including making sure that your secrets stay your own, protecting against malware attacks, and getting around the geoblocking of audio and video content from networks, labels and basically anyone who wants to restrict your sweet, sweet access. It’s understandable, then, that as computing increasingly goes mobile, VPN would get more popular on mobile, too.

Hotspot Shield, a free VPN from leading provider AnchorFree, has just announced that it has crossed 10 million total downloads on Android and iOS, with a growth rate of around 1.5 million new downloads per month. Hotspot Shield is a top productivity app on iOS, and on Android, it has already grown faster than its iOS counterpart in the Android ecosystem since its launch last year, and now around two-thirds of new users come from Android.

The growth has come on strong very recently, with the app seeing its active user base double between now and the beginning of 2013. The company says it has managed to prevent 28.6 billion malware threats since its debut, and has also saved over 102 million MB of data via its compression algorithms. For paranoid and thrifty travellers, it’s a way to both add an extra layer of security at open public Wi-Fi hotspots like those you’ll often find in airports, and conserve data on tight roaming plans, too.

What’s extra funny about the growth is that there’s a huge elephant in the room and AnchoFree is barely talking about it. In a release announcing the news, they offered this choice tidbit:

Hotspot Shield is also used by travelers to access US content while abroad.

Just that line, on its own, amid a sea of text emphasizing the data savings and security benefits of VPN. Which is probably because it’s unlikely content providers like thinking too much about the other, extremely useful benefit of VPNs: namely allowing you to sidestep geographic restrictions.

If you want Spotify and you live in a country where it isn’t available yet, for instance, you could use a VPN to make it appear as though you’re based in the U.S., no matter where you actually are. Using it if you’re a U.S. citizen travelling abroad rides the fair side of the line, but that’s not how most are employing that particular tech. Beyond U.S. borders, there’s a strong and pervasive appetite for U.S. film and video content, the likes of which you can find on Hulu, for example, but not once you exit U.S. territories.

AnchorFree isn’t playing up that angle, but I’ll bet it’s responsible for driving a fair amount of those 10 million downloads. So as long as some content is restricted in terms of where you can watch, it’s likely growth isn’t going to slow down anytime soon.

This is a guest contribution by Charles Cuninghame, website copywriter and owner of Text-Centric.

I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort.

Typos are not only embarrassing, they can also cost you money.

In a widely reported study in 2011, British entrepreneur Charles Duncombe found a single spelling mistake can cut online sales in half! If you don’t have a product, then you could be missing out a blog subscriber or repeat visitor!

Here’s a tried and tested proofreading process that I’ve taught to many novice writers with great success. Once you get the hang of it, you should be able to thoroughly proofread an average length blog post in 5-10 minutes.

What you’ll need:

1. A printer
2. A red pen
3. A highlighter pen

Step 1: Set it aside

Time permitting, set your blog post aside for a while before you proofread it. An hour is good, a day is better. The more time you put between the writing and proofreading, the more refreshed you’ll be and better able to spot any typos.

Step 2: Print it out

Research has shown that proofreading on-screen is not as effective as proofreading a printout. So do yourself a favour and print your post out. But run it through the spell checker first, to fix any obvious spelling mistakes.

Step 3: Mark up your changes

Get ready by minimising distractions. Proofreading requires your undivided attention. So turn off your phone, close your email and switch off the music.

Read through your post marking up typos and rough spots with your red pen as you go. Force yourself to slow down and concentrate. Focus on each word and character as you read.

Make your mark-ups obvious so you don’t overlook them at the corrections stage. Punctuation marks (commas, apostrophes, full-stops/periods, etc.) are particularly easy to miss. So it’s a good idea to circle the mark-up for extra emphasis.

It’s also a good idea to put a cross in the margin next to a line that contains a correction.

Step 4: Read out loud

Once you’re been through your blog post once, read it aloud. Reading aloud helps in two ways. Firstly, your ears will often catch mistakes that your eyes miss. Reading aloud forces a higher level of concentration than silent reading.

And secondly, reading out loud helps you to write conversationally. If your post sounds clunky when you speak it, you need to revise it until it sounds confidently conversational.

Step 5: Double-check details

There are some details that are particularly embarrassing or troublesome to get wrong. So you should double-check the following:

• The spelling of people’s names e.g. is it Janine or Jenean? Stuart or Stewart?
• Ditto brand names e.g. is it WordPress, WordPress or Word Press?
• Telephone numbers and email addresses
• Prices
• Click links to make sure they go where you want them to.

Step 6: Make corrections

Make all your corrections in one go, not as you find them. Be very careful as you make changes. You don’t want to add in errors at this stage. Be especially careful with any sections you’ve rewritten. If you’ve rewritten a significant portion of your post it’s best to print it out and proof it again.

A common mistake is missing corrections you’ve marked up on your printout. So as you make each change mark it off your printout with your highlighter. When you’ve finished making changes, go over your printout to make sure you haven’t missed anything.

Step 7: Final check

As a final check, run the spell checker over your corrected post. Read it on-screen to make sure it looks OK. Break up any paragraphs that are longer than 5 lines. Now you’re good to hit the publish button!

Charles Cuninghame is a website copywriter and the author of the Website Content Cheat-Sheet. For important documents he usually hires a proofreader.

Originally at: Blog Tips at ProBlogger

7 Steps to Proofreading Like a Pro

Clueful, the mobile privacy app Apple booted from its App Store for being too revealing — or possibly because of its own behavior – is staging a comeback. This time around, Clueful’s maker Bitdefender is targeting Android users instead, with plans to reveal what the apps on your phone are doing, and how your privacy may be compromised in the process.

Bitdefender, a company that makes a variety of anti-virus, anti-theft, and other security applications for web and mobile, first launched Clueful a year ago as a $4 iOS app that detailed how the apps on users’ phones handle – or mishandle, as the case may be – personal data. The app launched in the wake of a number of high-profile security events, like address book-gate and locationgate, for example. (And you know they’re bad when there’s a “gate” attached, right?)

For “unknown reasons,” Apple removed Clueful from its App Store shortly after its debut. The company spins this as “we revealed too much!” of course, but the more informed answer points to the fact that, to work, the app itself had to pull a list of apps from a user’s device, send them to Clueful’s servers and then cross-reference those with the apps it had in its database. Apple might not have cared for this process, especially considering the end result may have discouraged app downloads. Clueful later returned in a watered down web version.

Apple mobile device users, of course, don’t have much to fear in terms of malware because of how Apple tests and approves apps ahead of making them publicly accessible in its iTunes App Store. However, Clueful still plays on the sometimes misguided fears some have, who believe that software makers are always purposely and maliciously trying to track your location, acquire your personal or financial data, spam you or your friends with unwanted messages or emails, and more.

Often, apps accused of doing some or all of these things are more the result of a rush to launch or shoddy coding, more so than malicious intent. And sometimes, they’re just early stage startups, making mistakes. Then there’s the fact that some apps are designed to work with this “sensitive” data in ways that help you – an app that wants to help you find nearby events or set geo-fenced reminders, for instance, needs to know where you are.

Yes, there are malicious, virus-laden apps as well as those over-reaching in terms of what they need to function, but many operate in a gray area. So to the uninformed, being told that some app is “tracking you” can perhaps cause concern when little to none is warranted.

To Bitdefender’s credit then, at least the Android version of the application now ranks applications as low, medium or high risk, based on their “danger levels.” And you can also filter to just see those with “intrusive ads” that “send unencrypted data,” or “are viruses,” for example, which could be useful if you’re not prone to being careful with your installs or are worried you have a problem app on your hands.

On Android, Clueful is available for free, with an option to upgrade for added security, including a real-time web scanner, on-install and on-demand app scanner, and more. This is provided by the company’s anti-virus app, which costs  $9.95 per year. That undercuts competitor Lookout’s Premium option, but it also lacks Lookout’s more comprehensive feature set which also includes remote wipe, lock, signal flare, locating lost phones, backup and restore, cross-platform support, and more. (Some of these options are available through Bitdefender’s other freemium apps, but not all.)

Clueful may find better footing on Android, though, where users do have to be more cautious because apps are not vetted ahead of launch. Plus, a good chunk of Android’s user base are those upgrading from feature phones to a low-cost smartphone, and are still technically unsophisticated when it comes to sorting the good apps from the bad.

The new version of Clueful is available here in Google Play.

We are updating this blog during the live congressional testimony of Apple CEO Tim Cook. More details will be added soon.

Apple’s CEO Tim Cook came out firing during his Congressional grilling, declaring, “we pay all of the taxes we owe, every single dollar.” A blistering Senate investigation accused Apple of shady tax dodging, helping it avoid $13.8 billion in taxes.

In his opening testimony, Cook affirmed Apple’s position that “we don’t rely on tax gimmicks” to avoid paying any taxes (for a review of how Apple stashes cash oversees, see our previous post).

Cook had supporters on the panel, especially Senators Claire McCaskill and Rand Paul, a known libertarian who favors dramatically lowering the corporate tax rate.

Paul wigged out on his fellow senators, accusing them of vilifying a great American company for fulfilling their responsibility to maximize shareholder value.

Instead of doing the right thing we drag businessmen and women in here to berate them for trying to maximize their profits for shareholders.

—
Senator Rand Paul (@SenRandPaul) May 21, 2013

It's absurd for Congress to vilify businesses like Apple for wanting to minimize their tax code just like every other American rightly does.

—
Senator Rand Paul (@SenRandPaul) May 21, 2013

McCaskill admonished Paul for his accusations against his Senate colleagues, but made sure to note that “I. Love. Apple…I harassed my husband until he converted to a MacBook.”

Cook, for his part, lobbied for a simpler U.S. tax code, which he said should be “revenue neutral, eliminate all corporate tax expenditures, a reasonable tax rate on moving foreign cash back to the U.S. We make this recommendation with eyes open, knowing it would probably raise our own tax payouts.”

Cook admitted his tax recommendation, “fully recognizing that this would result in an increase in Apple’s U.S. taxes.”

Last year, Twitter announced something it called the Innovator’s Patent Agreement (IPA), which would keep patents in the hands of the designers and engineers that came up with the technology behind them. What this agreement serves as is a promise to only act on a patent for “defensive purposes.” Anything outside of that scope would need to be signed off on the creator of the patent itself.

Here’s how Twitter defines “defensive purposes”: “Defensive purposes means that you can defend yourself should another party try to initiate patent litigation against you or your customers or users. Under the IPA, it also means that you can use these patents against anyone who has sued others offensively in the past (up to ten years).”

The first patent to get the IPA treatment is Loren Brichter’s pull to refresh user interface interaction, which was built into Tweetie, the Twitter app that was acquired by the company and adopted as the official client.

Basically, Twitter is saying it’s not going to go after companies that are using pull to refresh, or other parts of Brichter’s patent, within their app. If someone were to claim to have created the functionality first, only then would Twitter defend itself.

Twitter has also announced that two other companies, Biz Stone’s Jelly and the Lift task tracking app, will also be adopting the Innovator’s Patent Agreement. With so many ideas running around, there should be no reason why the first person to successfully file a patent should hold the power to make everyone’s lives miserable. At the end of the day, all companies benefitted from Brichter’s work, and it’s been nice to see Twitter not going after anyone else for replicating parts of it.

When the IPA was announced last year, Twitter VP of Engineering Adam Messinger had this to say:

This is a significant departure from the current state of affairs in the industry. Typically, engineers and designers sign an agreement with their company that irrevocably gives that company any patents filed related to the employee’s work. The company then has control over the patents and can use them however they want, which may include selling them to others who can also use them however they want. With the IPA, employees can be assured that their patents will be used only as a shield rather than as a weapon.

Using patents as a shield will hopefully slow down the rampant patent trolling that has plagued the technology space for the past ten years. Twitter, Jelly and Lift promise not to be trolls, and that’s a good thing.

You can read the full IPA draft here to see if it’s something your company would want to adopt.

[Photo credit: Flickr]

The Meta 1 is a pair of augmented reality goggles that performs some very unique and useful tricks. While they are still in beta stage, the glasses are coupled with a Kinect-like camera to sense objects in real space and allow users to interact with virtual worlds with the swipe of their hand.

The company founder, Meron Gribetz, says that the company is on track to create a mass produced solution shortly, but until then they have brought on Steve Mann, a real cyborg and wearable computing researcher, to act as a chief scientist. You’ll recall that Mann was assaulted in a Parisian McDonald’s for wearing a Google-Glass-like headset.

“We brought Mann on board because of his expertise in two key areas: miniaturization and mediated reality. Mann has been developing a Google Glass-like device for years but recognized now was not the right time for something of that scale, because of the limitations of such a device. Rather than a phone accessory, Mann is keen to work with us to develop a fully fledged new interface for computers,” said Gribetz.

“His scientific leadership in mediated reality will be a huge advantage for us when delivering an immersive augmented experience. Occlusion (hiding or modifying real world objects) is a key part of full augmented reality and Mann’s experience in mediated reality will allow us to bring the best solution to market in this area.”

Gribetz is a Y Combinator alum and the project, which is still on Kickstarter, is nearly funded with 26 days to go. Users can receive a Dev Kit for $550. Epson will help build Meta’s next-generation VR glasses which will look considerably less DIY than the beta developer version.

“The entrance into consumer wearables needs to be a high powered immersive device capable of fully replacing the computer and more. Heads up notification systems have their use cases, but they won’t be game changers. Mann’s commitment to a fully wearable future is why he chose to join us,” said Gribetz. Considering Mann has been wearing his computing power for most of this decade, it seems like a good fit.